The BurgerFuel Group…

BurgerFuel Group (BFG) operates three brands; BurgerFuel, Shake Out and Winner Winner. As a company, the Group has experience in the restaurant sector stretching over 20 years, going back to the original BurgerFuel store which opened in 1995.

As a New Zealand company, we have an in-depth knowledge of the local market, but are also able to draw on the latest trends and experiences we have gained in opening stores across the Middle East and the USA to keep our concepts at the forefront of the industry.

We combine an entrepreneurial spirit with the ability to challenge existing industries and systemise business models. This is how we create new brands and concepts that feed the need for better experiences that our customers both demand and deserve. 

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“If you can build a culture you can build a brand”



BFG History


BurgerFuel opens its first store in Ponsonby, Auckland.


BurgerFuel develops industry-leading 'fast-casual' kitchen and trains its first franchisee. 


Josef Roberts, founder of Red Bull Australasia invests in BurgerFuel.


BFW becomes a publicly listed company on the NZ Stock Exchange (NZAX).


The first BurgerFuel in the Middle East opens in Saudi Arabia. 


BFW wins the Westpac Franchise Export of the Year award for BurgerFuel. 


NZTE International Business Awards - Most Innovative Business Model finalist & Best Commercialisation of Intellectual Property finalist.


The first BurgerFuel in America opens in Indianapolis. 


BFG acquires the Winner Winner concept. 


The first Shake Out store is opened by BFG in Takapuna, Auckland. 


BFG begins franchising both Shake Out and Winner Winner concepts.


BFG on the New Zealand Stock Exchange (NZX)

As a publicly listed company, our compliance and in-house administration systems are second to none and we communicate key company news regularly to the New Zealand Stock Exchange (NZX), key business media and shareholders. As a NZX listed company, BFG adheres to strict regulatory regimes – including practices around continuous disclosure, reporting standards and corporate governance.

The strong corporate governance structure also includes an Audit Committee in addition to the New Zealand Stock Exchange requirements, which covers areas such as risk management framework, formal securities trading policy and other additional assurance measures.

Many of our customers, franchisees, staff and business partners hold BFG shares, and stock can be purchased on the market.